Privacy Policy

This Privacy Policy explains how AF Pins, operated by Ratsey Photography & Design, collects, uses, stores, and shares personal information when you visit the website, place an order, contact us, or otherwise interact with the business.

Who We Are

AF Pins is a trading name of Ratsey Photography & Design, a sole trader business. If you have questions about this policy or your personal information, please email info@afpins.com.

What Information We Collect

Depending on how you use the website, we may collect:

Your name, billing address, shipping address, email address, phone number, and order details.
Information you send when you contact us, request a quote, ask for support, or submit artwork or order instructions.
Transaction-related details such as order value, purchased items, payment status, and refund records.
Technical information such as IP address, browser type, device information, approximate location, and site usage data collected through cookies, server logs, analytics, or security tools.
Any information you choose to include in account registrations, comments, reviews, or uploaded content, where those features are enabled.

How We Use Your Information

We may use personal information to:

Operate the website and online store.
Process, fulfil, ship, and support orders.
Communicate with you about purchases, enquiries, returns, artwork, proofs, or customer service issues.
Detect, prevent, investigate, and respond to fraud, abuse, chargebacks, security incidents, or legal claims.
Maintain business records, accounting records, tax records, and compliance records.
Improve the website, products, customer experience, and business operations.
Protect the rights, property, safety, and legal interests of Ratsey Photography & Design.

Lawful Basis and Business Purpose

We process personal information where necessary to perform a contract with you, respond to your request, comply with legal obligations, pursue legitimate business interests, protect the business from risk, or where you have provided consent where consent is required.

Payments

Payment information is processed through third-party payment providers and e-commerce platforms. We do not promise that we store or directly control all payment data used during checkout, and we may rely on third-party processors to collect, authorise, and manage payment information securely on our behalf. You should also review the privacy terms of any payment provider used during checkout.

Who We Share Information With

We may share information with third parties where reasonably necessary to run the business, including:

Website hosting, website maintenance, WooCommerce, and technical service providers.
Payment processors, banks, fraud prevention providers, and accounting or bookkeeping services.
Shipping carriers, fulfilment partners, customs intermediaries, and delivery-related providers.
Spam detection, website security, analytics, backup, and anti-abuse services.
Legal advisers, insurers, regulators, courts, law enforcement, or authorities where disclosure is necessary or appropriate.

We do not sell your personal information for money. We may, however, disclose information where needed to protect the business, enforce our terms, defend claims, recover losses, or comply with legal obligations.

Cookies and Similar Technologies

The website may use cookies, local storage, and related technologies to keep the site functioning, remember user preferences, support checkout, improve performance, measure traffic, detect abuse, and enhance security. If you disable cookies, parts of the website may not function properly.

Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including customer support, record keeping, fraud prevention, tax, accounting, legal compliance, and dispute resolution. Different categories of information may be kept for different periods depending on the business need and legal requirements.

Security

We take reasonable technical and organisational steps to protect personal information, but no website, platform, storage system, email system, or transmission method is completely secure. To the maximum extent permitted by law, we do not guarantee absolute security and are not responsible for unauthorised access, interception, loss, corruption, or disclosure caused by events beyond our reasonable control.

Your Rights

Depending on where you are located, you may have rights to request access to personal information, correction of inaccurate information, deletion, restriction, objection, or a copy of certain data. We may need to verify your identity before responding, and we may keep information where we have a lawful reason or legitimate business need to do so.

Third-Party Services and Links

The website may rely on or link to third-party services, websites, plugins, platforms, and providers. We are not responsible for the privacy, security, availability, or content practices of third parties. Your use of those services is subject to their own terms and policies.

International Processing

Some service providers used to operate the website or fulfil orders may process information in countries outside your home country. By using the website or placing an order, you acknowledge that information may be transferred, stored, or processed in other jurisdictions where different data protection rules may apply.

Children

The website and products are not directed to children for independent purchase. We do not knowingly collect personal information from children where prohibited by law. If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter.

Changes to This Policy

We may update this Privacy Policy from time to time by publishing a revised version on the website. The latest published version will apply from the date it appears on the site.

Contact

If you have questions about this Privacy Policy or want to make a data-related request, email info@afpins.com.